OK, so one of the most important components of advertising is the tagline. This year I took a copy writting course at Bradley, and we spent a lot of time writing headlines, slogans, taglines etc.So I was in my bathroom the other day when I saw the tagline on a package of Angel Soft toilet paper. It read Comfort where you want it.
Being an advertising major, I wondered if I could write a better tagline. This popped into my head immediately:
Angle Soft - Comfort you can bet your ass on!
What do you think?
Keep it real,
Ben
1 comment:
Maybe "so soft its from the heavens"
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