Monday, January 07, 2008

Taglines

OK, so one of the most important components of advertising is the tagline. This year I took a copy writting course at Bradley, and we spent a lot of time writing headlines, slogans, taglines etc.

So I was in my bathroom the other day when I saw the tagline on a package of Angel Soft toilet paper. It read Comfort where you want it.

Being an advertising major, I wondered if I could write a better tagline. This popped into my head immediately:

Angle Soft - Comfort you can bet your ass on!

What do you think?

Keep it real,

Ben

1 comment:

Anonymous said...

Maybe "so soft its from the heavens"